About me:

I have 6 years of experience in Data, Commercial Excellence and Corporate Planning, currently as Senior RevOps Analyst at ReclameAqui, working with multi-million-dollar companies across different industries.

I also work with internet and Bitcoin. I educate the community through Bitcoisas and, for the past 2 years, I've been leading marketing planning, content and community in projects like Satsconf, Casa21 and Satsails, building on Bitcoin FOSS along the way.

Born and raised in São Paulo, i'm Japanese descent with a special brazil northeastern sauce. 🇧🇷x🇯🇵

My experience:

Senior Commercial Excellence & BI Analyst @ ReclameAQUI

NOV 2022 — JUN 2025 · FEB 2026 — Present

▸I build data-driven routines and playbooks to scale the operation.
▸I track KPIs (base health, usage, churn/expansion) and prioritize actions with the team.
▸I created metric tracking and performance rituals across pre-sales, sales, and post-sales.
▸I support CS/Commercial teams with continuous analysis and improvements.
▸Dashboard and presentation creation for leadership, focused on problem-solving and data visualization (Excel, SQL, and Python), as well as implementation and integration of new research.
▸Deep-dive analysis to identify improvement opportunities, process optimization, and support for strategic decision-making.